Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Clerks II

Wow. Clerks II was so much better than the first one. But at the same time, having seen Clerks I, I have a much greater appreciation for Clerks II.

Clerks II opens with the familiar scene of Dante driving up to the quick stop, unlocking the shutters... and finding that the place is on fire. The fire is what introduces the characters and the audience to an entirely new world of Clerks. Not only does it set Dante and Randal on a new course in their lives, but it also brings the movie into color. It starts off black and white and through the fire we're brought into a brand-new Technicolor world of Clerks II.

Clerks II is the original movie done right. It has the same clever dialog, but with much more cinematic shots, much more heart, and much more to love. One of the great things about it, however, is the way it refers back to jokes from Clerks I in a way that doesn't require you to have seen it. Clerks II is the same idea of two losers trying to find their way in life, but this time they actually succeed. This time they actually figure it out. This time all their witty chatting and sarcastic dialog is pushed aside when necessary to establish a true sense of real love and friendship. Watching Clerks II, I feel like I understand Clerks I so much more. And that's really what a sequel should always do: enhance the first. It's really like Clerks I was a long, dry setup for the joke of Clerks II. And in that way, while never desiring to see it again, I can appreciate it.

At first sight, Clerks II brings to fruition all the potential that Clerks I failed to represent. It was hilarious and heartwarming at the same time, not unlike a good Judd Apatow movie. And that's all I have to say about that.