Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…


Watching Clerks was like watching a stage play. It had only three or four sets, two main actors who deliver admittedly clever, but painfully scripted dialog, and and a plot carrying just one virtue: it's accessible. I'll give this to Clerks: it's quotable. The dialog, however stale it was coming from the mouths of the moving props, was still funny and clever. But everything else about the movie just didn't work for me. I saw no good reason for it to be in black and white. The movie would have been just as good (or bad) in color.

I went into this movie expecting more. Probably because everyone has told me it's a must-see. I just don't see that. I get it, it's funny, it's just bland and uninteresting. It's like something I'll chuckle at for a second and then turn the channel. Except it's not on a channel, it's on DVD, so, for lack of other choices, I continue watching it. Watch this movie if you're a writer having trouble figuring out what to do with dialog. Don't watch this movie if you're looking for a laugh-out-loud, priceless comedy.

On my desk sits Clerks 2. I'm not sure how that got made... but I hope it improves on the first.