Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Heroes: Tabula Rasa

The return of Sylar! Ok, technically, he returned in the last episode, but here's where we really start to get a sense of what's in store for him. A lot of people seem to be turning away from Heroes, but this episode steps it up a bit. Last we knew, Sylar was risen from Nathan's grave and the police were trying to get him to remember who he was. Obviously, they didn't know how to help him at all, but Samuel Sullivan, ring leader of the Sullivan Brothers Carnival, is able to take him in and help him in ways that non-powered people never could. Sylar gets back on the path of rediscovering himself in Tabula Rasa.

Also, Hiro is dying, HRG is finding his path back to helping heroes, deaf Blondie is finding out more about her power and Peter is trying to help everyone at the same time using one power at a time. Ok, admittedly, the show has gone into some pretty broad story-lines going off into their own directions. They're difficult to follow at best and completely uninteresting at worst, but the fan favorite is Sylar. And he's definitely finding his way back.

Rumors have been circulating that one of the main cast is going to be killed off soon. I want to believe this will not be Sylar, but his role in Star Trek will definitely take some away from Heroes. Sylar is really the only reason I'm still watching Heroes, especially now that he's back in his true form and heading toward his true character. At this point he is a blank slate that Sullivan is trying to write on in order to use Sylar for his own purposes, whatever those are. But this is only one step in the long journey that has become Sylar's life. He's been through more drama than the entire run of ER, but he keeps coming back, he keeps surviving. Just like the cockroach that heralded his return in the first season, he just won't die. And we don't want him to!

I love Hiro, too. He keeps things funny and light-hearted. I don't want to see him go, but any attempt at curing him is always thwarted, especially in his episode. What does bug me, however, is the fact that he's making it his mission to change small events in the past when he's already established that this cannot be done. Now, by the end of this episode, he's revisiting the incident that established that law when he is taken back in time to save Charlie, his girlfriend that died in season 1. If he is able to change that, I will... throw a stuffed animal at my computer screen. But there are several ways that could play out.

It's nice to see HRG breaking out of his slump. It's just too bad it took him so long. Five episodes into the new season and he's only just now beginning to realize the power he has to understand and help heroes. Still, now that he's on this path, I'll be interested to know where it goes from here.

For some reason I'm just not caring about Emma, the deaf woman, and Peter. I lost interest in Peter when he failed to go dark-side and instead insisted on keeping a low, solitary profile and helping people in normal ways. The one bright side to Emma is the new way in which her power has manifested itself as being able to do some damage. And this episode made it important that she learn to want to keep that power. I can see how it might get interesting, but, again, we're five episodes into the season - did it really have to take this long to get to this point?

It's long, drawn out, and convoluted, but it looks like Season 4 is starting to coagulate. Tabula Rasa is the best episode of this season so far. Take a look for yourself!

Also: Where's Mohinder!?