Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Stargate Universe: Air

It's finally out! The Stargate we've all be waiting for! Stargate Universe has met and exceeded expectations. There's so much to talk about, it's difficult to know where to begin, which is probably exactly the predicament the writers found themselves in when they crafted a beautifully woven non-linear storyline.

It starts with the ship, the Destiny, coming out of hyperspace, turning on, and receiving an incoming wormhole. Completely disoriented, the refugees from an off-world base, the Icarus base, fumble through the event horizon and once they're all through, they find themselves stuck with no way back to earth in an old, decrepit ship with failing life support systems. It's after this that we start to learn where they came from and the events that brought them here. This is a long departure from regular Stargate storytelling. I can't personally think of a single episode of either SG-1 or Atlantis that departed from a straight-forward, linear storyline. And I like it! As one who has just recently caught up on Lost, I have grown quite attached to this story form, and I think the world as a whole has fallen in love with the unfolding mystery that non-linear stories bring with them.

In the first episode(s), Air, parts 1, 2 and 3, we see certain leaders emerging. There is Dr. Rush, who is ambitious and suspicious, Colonel Young, who seems to be fighting with Rush for power over the group who have been stranded by Rush, Lt. Scott, a handsome, young airman who is a model soldier, and Camile Wray, an IOA representative who doesn't like the thought of anyone other than someone from the IOA being in charge.

And then there's Eli. I love Eli Wallace. He is the Everyman in the series. The slacker genius won a position on the Icarus project by figuring out an ancient, complex algorithm embedded in a video game. He is, as he says, "Math-Boy." As you might imagine, I connect to this geeky character immediately.

Last but not least, Chloe Armstrong is the daughter of a senator. She and Eli seem to be the only two relatively normal people on the ship. The rest are military, government or scientists. Well, I guess she's technically government... but... daughter of... government... it's different, right? Anyway, she's sweet and beautiful and could easy fall into the damsel in distress role if she had to.

The first episodes of Stargate Universe rock the socks off of anything from the past. And the best part is you don't even really have to know the previous series to be caught up. They explain everything you need to know, and you don't need to know much because it doesn't take long before everyone is completely gone from everything they ever knew and loved. From the time they step through the Stargate, nothing is ever the same. Nothing.