Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Stargate Universe: Light

I'll just go ahead and spoil this because it needs to be known in order to understand this episode. In the last episode, the Destiny was sent flying into a star. The best character moments are given in the last hours before looming death. This is true for every story and Stargate Universe does this with a sci-fi flare that really brings out the superior acting abilities of these characters. SGU is just getting better and better and this episode shines a whole new Light on the series.

With the threat of impending doom at hand, we get a real handle on who these people actually are. I still like Young. He's a good guy and a fair leader. Scott lost a notch or two of respect from me. What he ended up doing I kind of saw coming, but I was hoping it wouldn't come to that. Eli is still awesome. Greer became more awesome. Still don't know TJ that well. I'm a little disappointed in Chloe. And I was just about to rebuild my faith in Rush until the end when Young totally smashed that into the wall.

"Light" is definitely the best episode so far. It starts off on a depressing note and just drags you through that mud thinking "What!? It can't end this way! What's going to happen!?" until just the right moment when it lifts you up to the highest point it could possibly bring you. And the ending is no cop-out! There is no deus ex machina, no last-minute cavalry. In the end, the faith you started building in Rush transfers to the Destiny itself. The ship is the tenth character. Trust the ship.