Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…


Walking into Surrogates I had low hopes. I had not heard many good things about it, nor had I heard extremely bad things. As it turned out, the movie lived up to my expectations. It was pretty good, but ultimately forgettable.

Maybe it was the heavy-handed message about communication through technology, maybe it was one-dimensional main character, it could have been the predictable plot-twist or the lack of potential exploration, but Surrogates just doesn't stick out in my mind as something that will stand through the ages. Which is sad because I love James Cromwell (aka That Guy) and he had a pretty great part in this movie.

I'm not saying you'll be wasting your ticket money by going to see Surrogates. It still has some great action scenes, exciting chases, well-directed shots and a pretty viable storyline. You won't regret getting some entertainment out of seeing a young, perfect-looking Bruce Willis get torn to pieces. It just doesn't have much longevity beyond that. You might talk about it for a while after seeing it, but after a day or so you'll forget it.

Go see Surrogates if you're just looking for something to entertain your eyes. Citizen Kane, it is not.