Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

The Astricast: Experiment 1

Today I experiment with podcasting. It's difficult to get a professional-sounding podcast together when you're not getting paid for any of this. Especially since I'd like to get more voices than just me and everyone is so frakkin busy. Nonetheless, in preparation for the day when this is possible, I'm going to mess around with a few experimental podcasts.

In Experiment 1 I talk about my visit to the theater and reflections on the similarities between Ninja Assassin and New Moon.  I know, right? You'll see. I also read an excerpt from Dark Matter, a short story that will be available in Project Universe as soon as I finish up the rest of the short stories in that anthology.

To subscribe to the podcast, enter "http://feeds.feedburner.com/TheGreenAsterisk" into your podcasting program. (For iTunes, click the Advanced menu and select "Subscribe to Podcast...") But if you're not into that, you can listen to Experiment 1 here.