Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

A Castle of Heroes: Monday's lineup

I may be a little biased about yesterday's episode of Heroes. I'm a sucker for anything that has to do with time travel. For example, xkcd's latest comic was actually a graph that charts interactions between characters in various movies through time and the movie Primer was the punchline. This lead me to watch Primer on NetFlix just because of how complex of a time travel movie it was. I'm not even sure exactly what happened in that movie, but I still love it. Likewise, I'm still trying to figure out all the implications "Once Upon a Time in Texas" had on the Heroes timeline, and because I'm still thinking about it, and because it deals in time travel, I'm hooked.

Oh, also, there's Castle, "Famous Last Words."

"Famous Last Words" was your basic Castle episode. Which is to say it was an enjoyable mystery dramedy procedural. The best character development that went on in this episode was Beckett experiencing Castle as a father when Alexis comes to visit the station to help out in a case that deeply effects her: the murderous death of her favorite singing artist. Don't get me wrong - it's a good episode and enjoyable. It's just pretty standard.

Heroes, on the other hand... Definitely not your standard episode. We've had time traveling episodes in the past, sure, but nothing quite like this. For a while after the episode ended I was still trying to piece it together. Has Heroes suddenly become interesting again? Or is it just my hopeless fascination with time travel and my love for Jayma Mays (Charlie)? I won't have an answer for this until at least next week, but until then I can rave about how awesome this episode was! Here we get a much deeper insight into the character of Hiro as well as Mr. Beckett. Through this whole season Beckett has been trying to find his place. A sort of mid-life, post-Primatec crisis. Now we go back in time to when he was still at Primatec and see what he wanted back then. Beckett is on a long and winding road and they are setting up a whole lot for this character. He's starting to feel used up, aimless and wandering. There is only one of two ways this can end. Either he becomes the leader of an entirely new Hero organization, or... Beckett is the character that's going to die this season. And if he does die, it has to mean something BIG. He has to save the world while dying.

This is to say nothing of Hiro's path. Which I'll have to get into spoilers in order to talk about.