Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Stargate Universe: Earth

There's a lot going on in this episode. For one thing, we may have a way to dial Earth. For another thing, Eli gets to tell his mom what's going on. ALSO Chloe's got some drama to work through at home. ALSO Telford takes command away from Young. ALSO we see Young's history with TJ. ALSO the communication stones fail awkwardly. ALSO... uh, I think that's it. So, basically, Stargate Universe's newest episode is all about the events happening on and testing out a way back to Earth! Is it too much? Maybe... but it's relatively easy to follow. It's enjoyable.

So, I guess the biggest plot is the one in which Homeworld Security is coming up with a plan to get power to the Stargate in order to dial earth. With the knowledge that the Destiny gets power by going through a star, they come up with a theory that they can direct power from the star directly through to the Stargate. Pretty great plan, right? Enter Rush: "NO! That's a terrible plan! The ship is too old and rickety! We could blow up!" Leave it to Rush to be a downer.

While Telford and a couple scientists use the communication stones to get things done on the Destiny, Young, Chloe and Eli take their places back on Earth to tie up a few loose ends there. There's not a whole lot I can get into without going into spoilers, but I will say that going in and out of FTL screws up the communication stone connection. Which is really awkward when one is having an intimate moment with one's wife...

I liked this episode for having all the elements that I've come to love from both Stargate in general and SGU specifically. There's a lot of character development, and it's equally balanced with some suspenseful action.

Here's the big thing, though: the plan they have to bring everyone back home is extremely dangerous, apparently. Everyone knows this, but those on earth are willing to sacrifice the lives of everyone on board the ship in order to test this dangerous theory. Why? What could possibly be a good motivation for taking such a big risk? Click the spoiler button to find out!