Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Stargate Universe: Life

This episode of SGU was pretty much what I expected it to be. The title alone conveys an episode full of exposing how the characters are coping with their situation. How they're living "Life." But meanwhile, while exploring the ship, Rush finds a chair that works like the Ancient library that almost killed O'Neill. Rush wants someone to use it to find out how to run the ship, Young doesn't want to risk anyone's life with it. This presents and interesting little dilemma which could very well end in someone having a bit more important of a role. Someone could download the repository of information and be able to tell everyone exactly how to use the ship. And then possibly die. One of Greer's lines is that if it saves the lives of everyone then he'll sit in the chair. But his name isn't "Someone."

Meanwhile, Someone gets a little drama thrown into her life when she finds out some important information about her boyfriend's past. Scott and Camile Wray get to use the communication stones today. Scott visits an old girlfriend and comes back with some spoiler-worthy information. Camile Wray visits a current girlfriend and comes back with... the fact that she's a lonely lesbian.

To top everything off, TJ gets to go around and do some psych evaluations to find out how people are coping. It comes off slightly contrived, I think, but it is nonetheless interesting. We learn a bit more about Greer, some background characters and Someone. It's all really just a character-building episode. Camile, Scott, Greer and a few others let us in a little more into their lives and we start caring a bit more about them.

As a follow-up to "Time," "Life" is a bit slow and dramatic. This isn't necessarily a bad thing, but some viewers might see the series slipping back into whatever they didn't like about the first few episodes. Personally, I've been loving the series the whole way through, but I know there are some who have problems. These same viewers loved "Time," but that action seems to be a rare delicacy to treat yourself after a full meal of character development.