Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

@Vork Got a Major TV Job!


For those of you who are not in the know, Vork is the Guild Master of the Knights of Good, the guild created by web godess and co-star of Dr. HorribleFelicia Day in her web series, The Guild. I could probably write a lengthy article on how hard it is for iconic figures on the Internet to get jobs in "real" media like TV. Felicia Day has many stories about auditions that never quite panned out. Including a story in which all the crew knew who she was except for the casting director and the producer. That's why I almost squeed with joy when I saw Vork on this week's episode of Glee! I'm quite happy for Vork and I hope we get to see his goofy face on national TV more often. Also, Felicia's face. Because hers is prettier.

Comments