Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Fall of the Lich King


So, it figures as soon as I go to work I get some Twitter messages saying how awesome the "Fall of the Lich King" World of Warcraft 3.3 patch trailer is. I tried to look it up on the YouTube iPhone app, but I guess so many people were watching it that it wouldn't load for me. I had to wait until I got home to actually see it and even then I couldn't blog about it because I had to go to sleep early. Now that I've actually had a chance to focus on it, I can say this: AWESOME! Ya know what? ...I really wish I had the money to reactivate my WoW account :(

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