Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Falling Back in Love With Google

Google Chrome IconImage via Wikipedia
Well, technically I never fell OUT of love with Google. I've been using Google for pretty much everything ever since they revealed Gmail. I jumped at the chance to use Chrome when it came out. I loved it then, and have been using it ever since, with infrequent spats of Firefox and/or Safari. My marriage with Google, however, had become stale and emotionless. I was with Google every day and it seemed like I was beginning to ignore it. Which is good in a sense... if it's just there and I don't have to pay attention to it, then it's doing its job well.

But now I have a new reason to fall madly in love with Google. And it's all thanks to Chrome Extensions.

The biggest downside to Chrome, and the reason that many have never switched to it from Firefox, is that it didn't have extensions. These handy little gadgets place a button or toolbar on your browser that allow you to do anything from write a blog about the page you're visiting to check Twitter or Facebook to... really just any number of things. Just think of something, there's probably a Firefox extension for it. And now there will be a Chrome extension for it! Today Chrome made the best browser in the world even better by releasing extensions. And that's not all! They're also making Chrome available for Mac! These two simple items will make Chrome a serious contender in the browser wars. Not only can it work on any OS, it can use the extensions that Firefox lovers are so desperate to preserve.

Before extensions, I had Chrome opening to several pages when I click the icon to open it. I had it open Facebook, Google Reader, Gmail, Google Voice, and Google Calendar and it took a while for all these pages to load. Now I have extensions that keep an eye on all of these sites for me and update me if anything new is going on, so I don't have to load the pages. But now I have the problem of not having an opening page. What do I do? Fall back in love with iGoogle.

I hadn't used iGoogle for quite some time. It just didn't interest me to have everything on one page if I could instantly open all the pages in their own tab. But when I revisited it today I noticed something I hadn't seen before. Social gadgets. These gadgets connect to anyone else who uses Google services and allows you to interact right along with them. This is good for games and status updates and the like. It looks like iGoogle is being set up to become the next Facebook. I'm not saying it's anywhere near that yet, but they sure are making it easy to switch should people feel the need.

So, here's what you should do: go to chrome.google.com and download it now! I'm not sure whether or not the extensions are only available for the beta version and I'm too lazy to look it up right now, so just in case, go download the beta version and WITNESS THE GLORY OF A GOOGLIZED LIFE!

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