Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Google... Verses... Apple... FIGHT!

So, the real Google Phone, the Nexus One, has been announced and will be released January 15th. Good for Google. A little late, but good for them. Here's the thing about all of this: I've been a big fan of Google since way before I was a fan of Apple. I mean, I liked Apple, but I wasn't really that much into them until around the time they came out with the iPod with video which was quite a while after Gmail launched. When I heard about the iPhone running Google Maps I let my imaginative mind wander into a happy world filled with Apple hardware and Google software. Steve Jobs would make the awesome, hard-working and beautiful phones that would run smooth, interactive, internet-based Google applications. And then I heard about Android. And my dreams were dashed. MOM AND DAD, DON'T YOU LOVE EACH OTHER ANYMORE!? DON'T GET A DIVORCE! DON'T MAKE ME HAVE TO CHOOSE!!

Let me make this clear right off the bat: I'm a huge iPhone proponent. There's nothing like its elegance and design and there's no doubt that the selection of apps on iTunes outmatches any competitor (for now). I played around with a Droid before and the Android system comes close, but just doesn't meet the iPhone OS standard. Yes, I suppose it can do anything the iPhone can do, but not quite as elegantly. As an example, when you switch from portrait to landscape mode, on the iPhone the screen visually turns while on Android the screen just snaps. I like the idea that I'm physically manipulating the screen, not just giving it another command. But I digress...

Android is a perfectly fine alternative and competitor to iPhone OS. And Google making a phone specifically for it is in it's very best interest. The Nexus One will be available to buy unlocked so you can use it with any carrier, one of the major failings of the iPhone, and promises to attract a comparable amount of developers and apps. My only question: "Why are you making me choose?! :("

I love Google and I love the iPhone, but apparently I can't use them both. Ok, that's not true. Google develops iPhone apps both web-based and native and I can sync all my Google information with my iPhone. But I can just see the gap between iPhone and Nexus One growing as we speak! It won't be long until there's some awesome app available for Android that's not in iTunes. Oh, crap... It begins.

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