Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

If Superman Was Invented Today, Would Clark Kent Be a Blogger?

SupermanImage via Wikipedia
We've been seeing newspaper sales decline rapidly in the past decade mostly due to their failure to keep up with the Internet. All the most important news is reported instantly over the information superhighway before Jimmy Olsen can yell "STOP THE PRESSES!" This leads to an interesting question about the Man of Steel. With all the modernization of yesterday's superheroes, Peter Parker's genetically altered spider as opposed to radioactive, Wayne Industry's even higher-tech weapons systems, Tony Stark's... everything... neither of these men's jobs have seen such a dramatic downturn in recent days as mild-mannered newspaper reporter, Clark Kent. What does this mean for the man who, according to popular TV, has been growing up in Smallville for the past decade as opposed to in the 30's? There's no question that Clark taking a job at the Daily Planet in 2009 is a terrible career move. But what else can he do? Would he start a blog?

Let's take a look at the facts. Superman is probably the truest, most noble and patriotic of superheroes. Beyond that, he always needs to know what's going down in the world around him so he can stop the bad-guys in their tracks. The news industry is a perfect place for Kent to be both informed politically enraged engaged. But being mild-mannered isn't going to get him very far in the TV business. As Clark Kent, Superman is sort of a push-over... a loser of sorts. A nobody. The sort of person that no one listens to unless they're reading off the menu at lunch break. As Clark Kent, Superman is a blogger.

And not the sort of blogger that gets famous in his own right doing his own blog. No, Clark is the kind of blogger who is part of a team. A blog started by Perry White with Lois Lane, Jimmy Olsen, Cat Grant and Ron Troupe with Clark Kent as the newest addition to blog.dailyplanet.com. This blog would, of course, have its niche. Let's say global crises and acts of terrorism. As a matter of fact, Clark could take his iPhone with him as Superman, break out his blogging app while on the scene and do live updates while he's taking down baddies as Clark Kent looking on from the sidelines!

Lois: Where were you, Clark!?

Clark: Oh, I was there! Didn't you see my post?

Every superhero that has been reinvented today didn't have to change much as far as their alter-ego profession. Bruce Wayne is still an industry giant, Peter Parker is still a photographer, Bruce Banner is still a fugitive scientist. Clark needs a better job, because the Daily Planet's stock is plummeting fast. Mr. Kent, I gladly welcome you into the blogosphere.

What do you think? Are there any other Superheroes who need a job consultation?

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