Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Google Voice Web App Now With 100% More Awesome

Here's a little backdrop for those who haven't been following along. Once upon a time there was a website of awesomeness named Grand Central. This site was based on the idea that you can get more out of your phone service and get it for cheap. Google saw this site's potential and bought it, turning it into Google Voice. At around the same time, Apple came out with their iPhone, which was based on the idea that you can get more out of your phone... and get it for a price. These two opposing ideas CLASHED when Google Voice tried to release an iPhone app for Google Voice, which Apple slapped down with the cold, iron fist of the market! Google was beaten, but not defeated. They swore vengeance! Vengeance in the form of a web app.

Ladies and gentlemen, that vengeance has come.

For a while now, Google Voice has had a pretty crappy web app. It did its job, but it was really meant for non-smart phones. The kinds with data plans that didn't access the whole internet. But with the rejection of Google's Voice app, they needed a way to circumvent the native API with the full awesomeness of Google. Here are the first screenshots of this circumvention. Prepare a new set of diapers.

From here, the web app will, obviously, let you manually dial a number and when you press Call, it will tell your iPhone to dial a special number that's set up to call your contact through Google Voice. SMS will take you to the SMS screen with that number. But who manually dials a number anymore? Just take me to the Contacts screen.

No, I'm not going to show you my friends phone numbers. I might be a shameless self-promoter and fling my info across the internet, but I'm not going to invade my friend's privacy. Look at your own contact list!

Here's the SMS (or "text" to you laymen) screen. Free text messages, dude! Awesomeness. There are also plenty of ways you can make the connection between Google Voice and push notifications. One of them is to have Google Voice send the text message to your email address.

You can do that in the settings screen. Along with many other settings. If you don't know all that Google Voice is good for, that's for another blog post. Or just go and find out for yourself. It's pretty awesome, actually.

This is the main page for the settings. Gives you your Google Voice number and all that.

This is your inbox full of text messages and voicemails. Oops! I woke up my mom /facepalm.

And last, but not least, the inbox menu where you can narrow down your search for that voicemail your friend left you forever ago that had the address to the party next week. D&D party, of course. Let's not get too popular.

Google Voice is good for any cell phone in the world, but it happens to work best for smart phones with full Internet access. It's interesting that this came out on the eve of Apple's latest keynote event. I don't know why. I just think it is. This is definitely going to turn out to be my most-used web app EVAR. Here's a little video if you need a little more convincing.