Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Half-January Roundup

i'm with COCO.
You may have noticed the Asterisk has gone on a bit of a vacation for the month of January. This in no way implies that we're burning out. In fact, quite the contrary. There are several bits of kindling that we've been busy throwing into the fire for the past half month and the blog has consequently been put on hold.

That being said, there are a lot of things that have happened lately that we've just plainly missed, and I sort of regret that. You can follow some of what I think on the latest movies, TV and awesome stuff on my twitter account, but other than that it's been silent. Here's a short review of the past few weeks in no particular order:

I'm With Coco
The Late Night scandal has been huge... even though maybe only 20% of the population watches Late Night TV. Still, the emergence of NBC's major flub has clearly divided the country between Leno and Conan. All the old-schoolers, like NBC, are favoring Leno while all the new-schoolers, like me, are favoring Conan. I will admit that I rarely watch Late Night, but when I do I just can't stand Jay Leno, and I find Conan O'Brien to be consistently funny. Conan supporters around the world have rallied to the "I'm With Coco" cause and tried to convince NBC to let him back on Late Night. I'm with them.

Chuck is Back!
If you haven't been watching the geek action/comedy, Chuck, then you're really missing out. Even if you're not a geek, there's something here for everyone. Chuck is an everyman underdog who gets thrust into the world of espionage when a spy who used to go to school with him sends him a computer program that downloads massive amounts of classified information into his head. I love Chuck, and this new season makes me love him even more. Not only does he have knowledge - he has superpowers! (Sort of.)

Daybreakers Showed Twilight What's Up
Let's be clear from the beginning: Daybreakers isn't going to bust any blocks. For fans of the genre, Daybreakers represents a more traditional view of vampires along with a very well-thought-out world where vampires are the dominant species. For the average movie-goer, though, there's a lot of cheese, corn and exploding meat. Might as well go to a potluck. I enjoyed the movie just because it allowed me to really speculate on what would happen in a vampire-controlled world, but I can understand where others wouldn't.

Heroes is... Back /shrug
Interest in the Heroes franchise has been waning, but it's back again and at least this time it's not meandering around. Before the mid-season break we got a clear vision of what everyone is supposed to be doing. And now everyone heading toward the carnival for one reason or another. It should be interesting to watch it all pan out, but now it's very reminiscent of Spider-Man 3: a whole lot of baddies and not much plot.

Spider-Man Reboot??
Speaking of Spider-Man, they're totally redoing it! Probably the most surprising piece of news in the past weeks is that Sam Raimi and Toby Maguire are both out of Spider-Man and the Sony is going for a complete reboot of the franchise. This seems to be a trend in comic book movies, but Spider-Man, despite its terrible third installment, was still going strong. The reboot is scheduled to be released in 2012 along with Star Trek 2, and just before the end of the world.

Book of Eli: Holy Apocalypse!
This was a superb movie. It's not specifically a Christian movie, but it treats the Bible with more respect than any secular movie I have ever seen. Eli is a surviver of an apocalyptic war that tore a hole in the sky that killed anyone on the surface of the planet and blinded anyone who could see what was happening from within a safe place. He is told by God to find a Bible take it west, protecting it the entire way from destopian ruler who wants to use the Bible's message of hope as a weapon to establish his own rulership. While it may not be a specifically Christian movie, it takes wide strides in bridging the huge gulf between Christian movies and good cinema. If The Passion of the Christ built a bridge part of the way from the Christian side, The Book of Eli extended another bridge from good cinema side.

Apple iTablet Rumors Abound
Nothing has been officially announced, but the sheer threat of an Apple iTablet has lead major computer companies to come out with their own answer to the iTablet before Apple can even make the announcement. Rumors are that the iTablet is going to be a laptop-sized version of the iPhone with a special interface that allows for more powerful computing. This... to me... is exciting. And something I still won't be able to afford.

That's all for now. Look for things to pick up around here in the future. There are big plans for a major production down the pipe around here. Don't go away or else you'll miss something huge.