Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

...And Better All the Time

I know, I know, I'm changing the interface more than Rowsdower's litter. Just call me Facebook. But I decided the Green Asterisk needed a more unified social structure, so, while DISQUS is all well and good, I've gotten rid of it in favor of Google Friend Connect, which was connected to the blog already. This change may be a little bit more tricky to pick up than the previous enhancements, so I made a bit of an instructional video to show you what's up with that funny little blue bar down at the bottom which you can view after the break.

Watch live streaming video from lord_steve at livestream.com

Nifty? I think so. If you wander around the site you may see some other Friend Connect features pop out to your attention, so feel free to play around with it. You're definitely going to see more FC features in future blog posts, too. So, that's it! To sum up: Google Friend Connect is awesomeness. That is all.