Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk

Inspired by my journeys through the galaxy in Star Trek Online, I've decided to start a story blog centering around my captain and crew. This will not be your normal Star Trek-style story, but all Trek fans will be able to enjoy it. This will be a character drama mixed with action and adventure and a healthy sprinkling of comedy all wrapped in a delicious bacon-wrap of sci-fi. It's called Star Trek: Asterisk. And hopefully it goes on for a good, long time. I'll be updating it every Friday, barring any unforeseen circumstance, and if you play Star Trek Online you'll notice a high correlation between the episodes and the quests in the game. So, sit back and enjoy a good read starting with the introduction to Captain Matthew Arkin and the principle mystery throughout the series. Invite all your Trekkie friends to read along and, if you really want to witness the adventures of Matthew Arkin first hand, get Star Trek Online and join the fleet! It's gonna be quite awesome.

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