Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

An Awfully Big Adventure

Peter Pan, the original literary masterpiece by James M Barrie, not the Disney Cartoon, had a few deeper themes in it than you may remember coming from the Mouse's animation studios. One of the things that made it so great is its boldness to take on the theme of mortality in what would be considered a children's story. A movie that doesn't shy away from this was made in 2003 and its poster is depicted right over there -->

When confronted by Captain Hook, it looks like Peter Pan is about to lose. The villainous Hook threatens him with death, and Peter answers with a grin "To die would be an awfully big adventure!"

It's true! To say nothing of biological death, it is an awfully big adventure when your computer dies.

For almost a week now, my computer has been almost completely unusable due to a mistake by my virus scanner and a couple of mistakes by me. It turns out I'm probably going to have to get a new installation of Windows if I ever want to run iTunes again. Until that day, however, I'm living my digital life out of an Ubuntu Live USB, which, by the way, I recommend everyone who is tech savvy get in case their regular operating system goes kaput.

It's true. Windows XP on my computer is dead, but with that death came the adventure of exploring a completely new way of looking at my computer. I've found that, after customizing it to my liking, Ubuntu would actually be a pretty great system were it not for the fact that I can't sync my iPhone with it.

I don't have the money to buy a new Windows CD, but I may have friends that are good enough to get me one. So I can wait the half hour it takes for Ubuntu to boot up off of a USB stick if it means saving money on a new installation of Windows. After all, Ubuntu is pretty frakkin great. It's just that the whole iPhone thing is a deal breaker for me.

So, anyway, that's the continuing saga of my fight against my computer. Right now I'm lost somewhere out in the jungle, but I love it here, so I can deal with it for now. Just remember the moral of the story: death is just the beginning.