Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Game On!

The cast of The Guild at the 2009 Streamy awardsImage via Wikipedia
Three years ago, Felicia Day set off to make a web series based on one of my favorite games, World of Warcraft. Ok, so, not completely based on World of Warcraft. More based on the players who play World of Warcraft. In any case, if you don't know what I'm talking about by now, you're missing out. Felicia Day created The Guild three years ago and today they released a new music video called Game On! This video heralds the return of the Guild in season four of their hit web series. Click the link to see this hilarious Bollywood parody on the Guild's official website or watch it embedded after the jump

<a href="http://video.msn.com/?mkt=en-us&from=sp&fg=shareObject&vid=8cb424dc-cbdb-40be-90c5-8fb450462d2f" target="_new" title="Season 4 - Music Video - "Game On"">Video: Season 4 - Music Video - "Game On"</a>

This music video follows in the tradition of their previous hit song "Date My Avatar." Which is also both hilarious and well-produced! Thanks to Felicia and the Guild for three years of awesomeness and here's to at least three more!