Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Over the Rainbow

When Dorothy gazed toward the muddy brown skies of Kansas and expressed a deep sadness about having to stick around in this dump for her entire life, she sang a song invoking the rainbow as a sort of destination; a place where everything was right, new, exciting and colorful. I think it's everyone's dream at one point or another to one day escape from the every day and make it in a brand new world.

Somewhere over the rainbow bluebirds fly. If they fly over the rainbow, why can't I? Well, the answer is clear. They have wings.

I'm over the rainbow. Done with it. Finished. The rainbow never did me any good.

For all the work that I put in to some of the things I do, I always seem to come up empty-handed. Maybe it's because I rely too heavily on others to help me out. Maybe it's because I'm chasing a dream. One thing is sure about a rainbow: it doesn't matter how far you walk, you'll never get close to it. You'll never find the end of it. The pot of gold simply doesn't exists apart from your own making.

Bluebirds fly over the rainbow because they have wings. They have the essential tools of the trade, the know-how, the connections, the experience. What do I have? A little black Carin Terrier... A blog that looks good, but wouldn't garner the attention of the country without selling out to a porn site. So, what can I do? Well, apart from waiting around for a good tornado storm, I think I'll teach my dog a few tricks.

From this day forward, my challenge to myself is to write at least one post every day that pertains to one of the main topics listed above. This post may be a review, news, opinion, or basic blathering. Doesn't matter. I'm a writer, and what do I do? I write.

Apart from this, I'm also organizing my thoughts for a brand new presentation of Street Light Interference. Click the tab up top for an introduction to that story. Even if you've read the script that I already wrote, there will be new things for all! I'm really kind of excited about this.

Time to stop chasing rainbows. They look good, but I'll never be able to hold one in my hand. I'll just get back to work in the field and ignore the enormous prism in my front yard...


  1. Jennifer Neal7/20/10, 5:39 PM

    You've crushed all of my dreams of Oz! *cries*

    Just kidding.


    But good post and of course, good luck!

  2. What you need is a double rainbow.


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