Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…


Last night I ran AVG antivirus scanner to clear away some of the clutter on my hard drive. Today I'm running Linux off of a CD because Windows won't boot. Apparently, AVG thought winlogon.exe was a Trojan and, as such, needed to be DELETED. What it doesn't know is that I need that file to start Windows. And now, here I am without my original Windows installation CD, with a Ubuntu Live CD running Firefox and looking through my harddrives so I can recover what I need, and a Windows recovery ISO that I could probably burn to a CD if I was able run Ubuntu without the CD drive. It's all very complicated. Here's the basic gist: I need help. I have an ISO to burn. I can't access my CD burner. I need someone else to burn it for me.

Earlier today I had help. The stunning realization that I couldn't start my computer without it rebooting on its own came just after I had woken up. Unfortunately, I had to go to work, so with very little time to spare, I figured out what must have gone wrong and then left... Then, with as much crappy at&t cell reception as I could muster, I started IMing people. Becky helped me diagnose the problem and come up with a prognosis. Jocelyn helped me burn Ubuntu to a CD so I could actually use my hardware and access my files. If it weren't for them, I would probably have been suffering through work worrying about whether or not I could fix this problem.

Make no mistake, every restart requires help. We push ourselves off a cliff and if we don't have a line back, we'll hit the ground instead of bounce back up. You turn off the computer and only by your help can the computer come back to life. We head in a new direction in life and only with the help of friends can we forge that new path. Take nothing for granted. Least of all your friends, family and all the relationships you make while trapped on this Island Earth.

Right now I don't think any of my friends are available at the moment. I need one more ISO burnt and then everything can be set back to normal. When you can't get help... life sucks.