Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Salt

File this under things I didn't see coming: an Angelina Jolie action film that was actually really awesome!

We've seen her before in films like Tomb Raider and Mr. & Mrs. Smith. Movies that were fun and exciting, but never rose to any level of greatness. We've also seen her in Changling and A Mighty Heart - movies that proved to the world that she's more than a pretty, butt-kicking face. In Salt, She got to put on both her action and drama hats and put them both to good use.

There's not too much I can say about the plot of Salt without giving away spoilers, but I can say this: Salt is accused of being a Russian spy, and when she escapes from a CIA facility to find her husband, the hunt is on to try and find out who Salt really is. (Thus the poster's tag-line: "Who is Salt?" Clever, huh?)

Action movies are great fun, but when an action movie is done right, it also gives you something to think about, a mystery to unravel. When an action movie is done right, your brain gets as much of a work out as your eyes. An action movie done right will blow your mind not just with explosions, but with knowledge bombs - twists, turns and epic story hooks that come from out of nowhere.

In Salt, we follow the story of someone who may or may not be a Russian spy... and even right up to the end we still aren't totally sure. With everything that Evelyn Salt has been through, and all that she is able to put up with, it's extremely difficult to believe anything that anyone says about her. She's a complete enigma that seems, at times, to even be merely working for herself. Or the good of mankind? Or evil? It's never clear (not until the end, anyway). This is the mystery that we're asked to unravel and it's one that's as exciting to figure out as it is to watch.

This movie does not skimp on the action sequences. Salt is a highly trained CIA agent who can scale an elevator shaft as easily as anyone of us can chew gum. And the way these sequences are shot is just mind-blowing. You never miss a beat, and there are plenty of beats! It's never dull, always exciting and even when they're giving exposition, the mind is racing.

Go see this movie today! It's a fantastic example of the way action movies should be made. I can't praise it enough.

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