Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Zerg Rush

4/365 - Starcraft II BetaImage by Loimere via Flickr
Tonight at midnight, Starcraft II becomes available to the public. Tonight at midnight, video game stores will encounter their own Zerg rush.

One of the most anticipated games. Ever. And it's very interesting to me exactly why that is. I was never really good at RTS games. I guess it's really just too much for my brain to process at the same time. I get the theory of it all, but my brain just won't go that fast. But what I really wonder is how this release will affect the career of professional gamer Norman Valentine, aka Ace.

The world of professional gaming is a hotly intriguing one. Also called "eSports," it blends the hand-eye coordination of video gaming with the celebrity and spectators of traditional sports. Just like in football or basketball, people have their favorite players, their favorite teams, their favorite games, preferred strategies and even merchandise. But with eSports, they're not watching real people pass a ball around, they're watching electronically generated avatars beat other electronically generated avatars to bloody pulps by the direction of the player.

One of the best of the Starcraft players was Ace. He was a relative newbie to the scene, being one of very few American players to be good enough to compete in a Korean league. Seoul is basically the hub of eSports, especially for those games produced by Blizzard. Ace was climbing up the ranks and basically got a perfect game five times in a row. He was investigated for cheating and sent back to America when they found a remote transmitter in his keyboard. Now-a-days he's trying rebuild his rep and get back on the horse, but it doesn't look too good. He's still a good player, but that kind of thing doesn't go away very easily.

In any case, the improved graphics, the new units and exciting new features of Starcraft II could possibly make or break Ace's come-back depending on how much he's delved into the Beta. I've had a chance to play around with it and I can tell you that it's a very welcome replacement for its predecessor. It hits all the right buttons, just like a veteran gamer.

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