Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Three Things My Mage Tells Me

Maenethil on the throne of Lordaeron.
Allow me to introduce to you my level 81 Blood Elf Mage, Maenethil. Maenethil has survived the great Cataclysm, defeated the Old God, Yogg'Saron, learned more Azerothian history than most will ever know exists, and looks hotter in a dress than any British comedian. He calls the floating city of Dalaran his home and, under the tutelage of the Kirin Tor, has spent the last few months focusing on his studies before venturing out into the Maelstrom. Smart, sexy, powerful, Maenethil is the whole package; the "real" deal. Anyone would be wise to follow his instruction. And there are three things he especially loves to get across to anyone who will listen...

"I can't cast that yet!"
Maenethil is adamant about the importance of preparedness. Everything has a cool-down time. If you try to rush on to the next spell before properly recovering from the previous, you could severely damage the fabric of your own connection to the arcane. Are you involved in something that takes a lot of energy to do? Don't feel bad about taking a break. Chances are, the work will turn out of much higher quality if you do.

"I need to get closer!"
You can't do everything from a distance. Magi are, perhaps, the most sequestered of Azeroth's classes. They stand in the corner and cast from a distance. Many times, you'll find their trainers in an obscure section of the city. The greatest mage of them all, Medivh, locked himself away in a desolate tower in the middle of nowhere. But even the most powerful of mages needs a friend. Just like Khadgar was there for Medivh, a close friend is more valuable than the most powerful magic. It may feel natural and comfortable to seclude yourself from people, but you need to get closer. There is not one thing more valuable in this world or the next than the relationships we have with one another. And the magic doesn't work until you get closer.

"I need a target!"
Perhaps one of the most important things Maenethil has to tell us about life is to acquire a target. There are different types of targets in life; some more nebulous than others. You may set your target to defeat evil in Azeroth, but unless you have a more focused goal, you could just get stuck in a starting zone defeating the evil that no one cares about; the symptoms of larger, more malevolent forces. You need a target, and you need a focused target. That way when you've defeated the target, you know to move on to another focused target. It may be difficult to find a target sometimes, but you'll find that, in your search, you've learned the lay of the land. Sometimes information is more powerful than magic. You can't just wander aimlessly through life and expect to be noticed. You need a target.

Recently I've found myself sort of wandering aimlessly not knowing what to do next. At the same time, I started back up my World of Warcraft account. It's funny how God can instruct us through some of the most obscure and mundane activities. I've found "I need a target" to be especially relevant for me. I've got so many things going on in my head that I really need to sit down and focus my goals into a simple step-by-step process. Which of these is relevant to you? And is there anything else your WoW character says that strikes a nerve?

Note: The provided picture is of Maenethil at a much lower level. It's the only one I could find.