Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk

I liked Star Trek before it was cool. I was following the adventures of the starship Enterprise before J. J. Abrams was even on Hollywood's map. I know that's not exactly a unique claim - hundreds and thousands of Trekkies can say the same thing - but it's something of which I'm proud. Unfortunately, there are a few gaps in my knowledge of Star Trek. This is understandable, of course. The canon of the Star Trek franchise exists in 6 different series with 30 total seasons, 725 episodes and 11 different feature movies. 2 of these series and 2 movies existed before I was even born! To ask anyone to sit through all of that is a monumental task.

One that I intend to complete.

It was big news a while ago that Netflix put every episode of Star Trek on Watch Instantly. I am, therefore, going to use this to fill in the gaps of my Star Trek knowledge and bring all my readers along for the ride. Every week I will post my own commentary on every single episode of Star Trek presented chronologically by mission stardate. Each commentary is sure to have an entertaining and unique spin on the episode from this particular Trekkie's point of view.

"Mission Stardate" means the date that is first presented in the episode regardless of any time travel within the story. There are two reasons I'm going in this order: First off, it'll allow me to get Star Trek: Enterprise out of the way first thing. I've only seen a few episodes of this series and it is widely regarded as the worst series of the franchise. I predict that after going through all of that, the next mission, Star Trek (2009), will be a welcome relief. Secondly, going through the franchise chronologically by mission stardate allows me to follow the events of the Star Trek universe as the characters know them. This provides a more immersive experience and, while I do already know a lot about these characters' future, it's nice to be caught up in their present.

Going chronologically by mission stardate also means that there will be some crossover with Star Trek: The Next Generation/Star Trek: Deep Space 9 and Star Trek: Deep Space 9/Star Trek: Voyager. During these times I will post two episodes per week in stead of one. Also, by the time Star Trek XII comes out (which takes place either prior to or in the beginning of Star Trek: The Original Series), I predict I will be well into either Star Trek: The Original Series or Star Trek: The Animated Series... POSSIBLY even Star Trek: The Next Generation. In that case, I will make a special exception to the mission stardate rule and travel back in time!!! Ooooo!!!

725 episodes and 12 movies?! That's a whole lot of screen time... but by the time I've finished, I will have completed a great accomplishment. And maybe... just maybe... my little blog will be a haven for any one who needs an introduction to one of the greatest and most pervasive mythologies of our time: Star Trek.

For more information about when this'll all be going down, follow me on Twitter @LordSteve.