Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Silent Enemy"

Vital Information
Series: Enterprise
Episode: S01E12
Air Date: January 16, 2002
Written by: André Bormanis
Directed by: Winrich Kolbe

Creepy spaceship is creepy. Also, Reed is a private man.

I'll try to be brief with this one. Mainly because it just hasn't stuck in my head that well. Maybe that has something to do with the vague similarities the aliens have to The Silence of Doctor Who.

The Enterprise starts out setting up a subspace amplifier somewhere deep in space.  This will improve communications to Earth, presumably. While they're doing this, a creeper creeps up and glares at them. A strange alien ship warps in and just sits there. Archer tries to talk to them, but gets no response. And then they go away... for now.

Meanwhile, Sato, after tracking down Reed's parents, is tasked with the quest to find Reed's favorite food. Apparently, this is the most difficult task ever because Reed is a very private man. So private that even his own parents don't know how to answer. Archer wants Sato to figure this out because they're planning a birthday surprise for Reed.

Well, then the Creepers return. But this time, they're a bit miffed. After a brief scan with their Banshee screaming scanners, they throw a few shots at the Enterprise and run away. No one is hurt, except maybe T'Pol's logical mind. And as Archer goes around to assess the damage, he begins feeling worried that they left space dock a little too early. They're not equipped to handle the advanced enemies they're running into, but Trip says he can have the  the newfangled phase cannons up and running in two weeks. Archer agrees to this, but sets a course to Earth anyway to get a few other systems in order. Basically, he's turning tail.
Meanwhile, Sato is still trying to dig up the dirt on Reed's favorite food. She talks to his sister, talks to a couple friends, even bugs T'Pol for advice, but then she runs into Reed in the mess hall. A beautiful little awkward scene emerges when Reed believes that Sato is flirting with him while fishing for information. When Sato realizes this she leaves, quite embarrassed.

Well, the nasty Creepers come back again, but this time they board the ship and attack/scan some crewmen. At this point I gave up trying to figure out their intentions. Enterprise attempts to get the help of the Vulcans, but, surprise!, their subspace amplifiers are out. There's no way to contact them. Luckily, the phase cannons are almost done.

So, then Sato visits Phlox because Phlox is the all-knowing god of what people like to eat. After some deliberation, Phlox remembers that Reed is taking regular injections so his body can tolerate bromelain, which is found mainly in pineapple. That's all Sato needs. Now we can get back to our regularly scheduled invasion.

The Creepers come back ONE MORE TIME. Why? I don't know. But they're here and now Enterprise will have to deal with it. The phase cannons are working, so there's that... The Creepers send a message telling them to surrender, but Archer orders to fire the cannons. They don't work at first, but Trip comes up with the awesome idea to re-route the extra power from an overload into structural integrity? Somehow? So they overload the phase cannons and that does it! The Creepers are down for the count as they limp away on impulse power. And everyone lives happily ever after and learns a valuable lesson about believing in yourself.

In the last scene, Archer shares an alcoholic beverage with Trip and Reed in the armory. They toast to the Creepers for giving Archer the confidence to turn around forget about going back to Jupiter station for repairs. Then Sato comes in with a birthday cake. Guess what. It has pineapples inside. And Reed is quite pleased.

Overall Thoughts
Ya know... I get that it's all about the characters and how they react, but I really would have liked to have known the intentions of the Creepers. This episode is a little like The Green Lantern which I saw yesterday. It was pretty good, but it wasn't great. Didn't really stick out in my memory as a really great episode. You could probably skip it and be just fine.