Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "The Forgotten"

Vital Information
Series: Enterprise
Episode: S03E20
Air Date: April 28, 2004
Written by: Chris Black & David A. Goodman
Directed by: LeVar Burton

Trip feels angst about his dead sister while the man in charge of the weapon that killed her seeks proof that he did it under false pretenses.

It starts with a memorial for the eighteen crewmen that died in the attack in the Azati system. During the speech, Archer reminds everyone of the seven million that died back home in an even greater attack. In the somber moments that follow, the crew think about their mission and are encouraged that they will succeed in defeating their enemies no matter the cost. Clearly this is the best time for Archer to bring Degra on board.

Meanwhile, T'Pol visits sickbay for more treatment of her trellium addiction. She expresses concern that she will eventually be overcome by the emotions she's experiencing. But Phlox assures her that, like Data and his emotion chip, it's just a matter of getting used to them.
In the meantime, this will happen.
T'Pol worries that the effects of the trellium will never wear off, but Phlox says that even if they never do, she shouldn't let it defeat her. Stay strong, my fly Vulcan sista'!

Then Archer calls Trip into his ready room and tells him to write a letter to the family of crewman Jane Taylor, but Trip tries to pass it off to an underling. When Archer orders that it's Trip's job and no one else's, Trip reluctantly agrees. He talks about it with T'Pol in the mess hall, another explosion from the heavily damaged Enterprise sounds not far off and Trip runs to fix it. He succeeds, but what they don't see is the small breech it caused. Also, Phlox then gives Trip doctor's orders to stay in his quarters for at least six hours when he learns that Trip hasn't been sleeping. All-in-all, it's been a bad couple of days for Trip.

And that brings us to the main plot line. They finally arrive at Degra's secret coordinates. It's at another Delphic Death Star. When they meet up with Degra, the Xindi invites Archer over for a little chat. They talk about the bioweapon that the reptilians were building and discuss further proof that the Xindi are being manipulated. Archer tells them to come over to the Enterprise and take a look at their proof.

That's when Trip is visited by the ghost of Crewman Taylor! Ok, it's just a dream. Even Star Trek: Enterprise isn't that cracky. During the dream, Trip works out that he hasn't been able to write that letter because whenever he thinks about it, he's really thinking about his sister. Poor Trip really misses his sister. :(

Archer shows the Xindi around the ship, shows them the dead reptilians, their bio weapon and everything he's got on the plot to manipulate the Xindi. Degra is convinced, but his colleague keeps getting in the way. Finally, Archer takes Degra to the command center where they have a lot of info on the Delphic Death Stars. And Trip, who was working in there, starts being verbally combative toward Degra, so Archer dismisses him. Degra comments on the detailed scans that they have of the Delphic Death Stars which Archer says was because the Enterprise is a ship of exploration and, once their mission succeeds, will become one again.

Then, remember that breech from earlier? Well, that grew. An EPS conduit breaks through and leaks plasma which requires Trip and Reed to walk on the exterior to lock it down and fix it. During the maneuver, Reed almost dies from the heat from the plasma. When they get back inside, Degra says he hopes Reed will survive and Trip... trips out. He says "You've already killed seven million, is seven million and one too much!?" Well, now it's time for Degra to prove that he's on Archer's side now. How?
The Xindi Reptilians threaten to tell the Xindi council that Degra is consorting with the enemy and that's all Degra needs. He goes back to his ship and helps Archer out by ganging up on and eventually destroying the Reptilians. From then on, we know Degra is on our side.

After that, Trip is finally able to write the letter of regret to Crewman Taylor's parents. The episode ends in a touching monologue from Trip that's supposed to be about Crewman Taylor, but we all know it's about Trip's sister.

Overall Thoughts
For a filler episode, this one wasn't bad. It kinda brings back to mind the fact that millions of died at the hands of the Xindi while at the same time making friends with them. It also puts to rest some of the angst that Trip was feeling at the beginning of the season gives him a new, revitalized position for the end of the season. UNTIL T'POL EVENTUALLY BREAKS HIS HEART!