Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Daedalus"

Vital Information
Series: Enterprise
Episode: S04E10
Air Date: January 14, 2005
Written by: Ken LaZebnik & Michael Bryant
Directed by: David Straiton

Dr. Emory Erickson, inventor of the transporter and personal friend of Archer's, comes to the Enterprise to run an "experiment" on the transporter that definitely won't put anyone in danger at all.

When the inventor of the transporter is scheduled to come aboard your ship, you do not wait for him in the shuttle bay. Trip is ecstatic to see one of his all-time heroes, and after he walks down some corridors with Archer, who knew Dr. Erickson personally, they wind up waiting for old man in the transporter room. This is the first time we realize that Dr. Emory Erickson is able to take his place alongside George Washington Carver, Otis Boykin, and Lonnie G. Johnson as one of the greatest African-American inventors of all time!
Hello, I'm Lonnie G. Johnson, and I invented the Super Soaker.
In order to run his tests, Dr. Erickson directs the Enterprise to a region of space known as The Barrens. So called because a subspace node, a bubble of curved spacetime, made it impossible for any stars or celestial bodies to gather within 100 light years. There was nothing out there. Yup... Absolutely nothing at all. So you can imagine Archer's surprise when a redshirt died from some crazy, nebulous ghost-like entity that ripped through the ship. This upsets Danica, Dr. Erickson's daughter who came along, because she was under the impression that the secret mission that Emory was actually completing wasn't going to harm anyone!

Meanwhile, T'Pol is learning more about the Kir'Shara and secretly dealing with the death of her mother. Trip understands this, so he tries to confront his Vulcan lover about it, but she pushes him away. Ya know, as she's prone to doing. She's dealing with two major issues right now. As mentioned, the death of her mother, but she's also reexamining her core beliefs - something that, as Phlox once says, some people never do. Luckily one of these issues will be confronted more head-on in this episode.

As it becomes clear that Dr. Erickson has ulterior motives, Archer has a word with him to find out that he's really just trying to bring back his son. They were experimenting with sub-quantum transporting fifteen years ago when his son, Quinn, was lost during the experiment and never materialized. And he ended up in The Barrens somehow? Anyway, Dr. Erickson learned that day that sub-quantum transporting would never work, and all he really wants to do is save his son.

And that's where the episode ends.

Except not really. See, it's a really intriguing concept, right? A son caught in mid-transport, a father trying to get him back, a chief engineer disillusioned by the duplicitous nature of his hero... But after we learn that Dr. Erickson is trying to get back Quinn, the rest of the episode just seems to drag on... So, here's the basic gist:

I'm coming back! But my cellular structure is too far decayed!

I'm dead, but at least I'm not stuck between life and death anymore!

I'm severely affected by the black guy's loss of a family member
because I lost a family member, too.

Overall Thoughts
This episode could have been a lot shorter, but they needed to fill the hour, so they filled it with a bunch of random set-up scenes and emotionless mother-mourning. They should at least have kept up Dr. Erickson's charade for a little longer and maybe made the connection to T'Pol's situation a little clearer/more interesting. you can probably skip this episode if you want.