Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "The Forge"

Vital Information
Series: Enterprise
Episode: S04E07
Air Date: November 19, 2004
Written by: Judith & Garfield Reeves-Stevens
Directed by: Michael Grossman

After Admiral Forrest is killed in a bombing at the Earth embassy on Vulcan, the Vulcan High Command blames the bombing on Syrranites, who turn out to be some good guys.

We start with a sort of Vulcan Indiana Jones going through a dark tunnel and finding some kind of artifact. He whispers "Surak" and... that's it. It moves on to the Earth embassy on Vulcan where Soval and Admiral Forrest are planning to attend a meeting where the Vulcan High Command were planning on doing joint missions with Starfleet or some such nonsense. The only problem with this plan: a huge explosion.

When Travis and Reed take a look around the explosion, they find another bomb that hadn't exploded yet. How convenient! They scan it, and find fingerprints, but the scanning sets it off, so they quickly transport out before it explodes. The prints they find lead them to their bombing suspect: T'Pau. T'POW! That's right.
T'Pau was accompanied by her accomplices, K'Blaam, K'Blooi and Baam
T'Pau had previously been featured in The Original Series as an old woman. And in Enterprise she's a part of a rebel sect, the Syrranites. When T'Pol's stupid Vulcan husband comes to visit T'Pol he brings along a pendant from her mother. Apparently T'Pol's mom is a Syrranite. And the pendant shows T'Pol a map of the Vulcan desert, The Forge, where Surak came up with his teachings. So T'Pol and Archer go on their way to the desert.

But then Trip and Phlox discover that the DNA on the bomb had been forged. It was not actually planted by T'Pau. But with no way to communicate with Archer and T'Pol in the Forge, they have to follow this course on their own. They look back through security videos and discover that one of their coma patients in sick bay saw the true bomber, but the only way they can get his evidence is for him to undergo a mind meld. Fortunately, Soval is able to do this. Unfortunately, mind melds are still taboo on Vulcan. Risking his reputation with the High Commad, Soval does the mind meld and discovers that the true bomber is the investigator that the High Command hired on the bombing case. Soval tells this to the High Command, but, because he used a mind meld to get the information, his evidence is thrown out.
Frak the police! ...and prosper.
Meanwhile, in the Forge, T'Pol and Archer meet an old hermit by the name of Syrran. That's right - he's the leader of the Syrranites. But he doesn't reveal that identity. He just helps Archer and T'Pol survive. He also gives a little background on Surak and his true teachings and such. He also reveals that Surak's "katra", basically his spirit, had been preserved inside of ~someone's~ mind just like Spock had once done to Bones before he died. So, when a sand storm interrupts their history lesson, Syrran grab's Archer's head and says "REMEMBER..." So, basically, everyone who has seen The Wrath of Khan and The Search for Spock knows what happened, but it still has to be explained to Archer.

Now possessing Soval's katra, Archer finds the Syrranite base while T'Pol becomes confused about his apparent omniscience. And the rest is TO BE CONTINUED...

Overall Thoughts
I like where this is headed. I really like where this is headed. If T'Pau, a leading Vulcan in The Original Series, is a rebel leader in Enterprise, that means that the Vulcan race I've come to know and hate in Enterprise is not the culture I thought I knew. This could change everything!