Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "The Cage"

Vital Information
Series: The Original Series
Episode: S01E00
Air Date: October 18, 1988
Written by: His Royal Highness, Gene Roddenberry
Directed by: Robert Butler

Captain Christopher Pike battles a race of perverted voyeur aliens on Talos IV by channeling his inner Angry Archer while the Talosians feed him holodeck-like illusions. Truly an episode before its time.

In the beginning of this episode, it takes a long time for the crew of the Enterprise to decode and respond to a distress call. Nothing against them; I mean, they have to verify everything, but at some point you just want them to get going already. And then Pike spends a lot of time in his room regretting being in Starfleet and complaining to his doctor about how tired he is with command. It's probably a good thing that Pike was only in one episode. You get the feeling he just couldn't handle much more stress.

So they finally answer the distress call and it leads them to Talos IV where a scientific expedition had been sent out. They had apparently crashed and among the survivors was a beautiful young woman by the name of Vina. They have a little getting-to-know-you session and finally, Vina lures poor Captain Pike to an elevator where a Talosian appears and gasses him. The rest of the survivors and their camp are revealed to be an illusion and the crew of the Enterprise is left with mouths agape.
Well played, Butt-Heads.
Turns out the Talosians need an Adam and Eve type of situation. They had become extremely powerful in the mind, but after indulging their illusory sides, their bodies had become atrophied. So now Pike and Vina are supposed to help them start a whole new powerful race. Because a Starfleet captain is bound to be an impeccable physical specimen.

So in order to make Pike romantically interested in Vina, they put them through a series of illusory tests. First the make her a Rigelian princess, and he has to protect her from a Manbearpig. Then they turn her into an Orion slave girl, but he still resists her sultry advances. Finally, they turn her into a loving, compassionate companion which is when Pike reveals that he was born and raised in Mojave, which has been turned into a lush green area instead of a desert. In the middle of all this, Pike discovers that the Talosians are unable to read through "primitive" emotions such as fear and anger.
And probably herp-derpity.
Meanwhile, Pike is refusing to become involved with Vina, so while the Enterprise puts together an away team, the Talosians make sure they only beam down THE WOMEN! Number One and the yeoman are the only two of the team that makes it to the surface, but they are now trapped along with Pike and Vina, and Pike is forced to choose one to be the Eve to his Adam. Pike obviously refuses. Because he's gay. (So I hear...)

Using the knowledge that the Talosians can't read primitive emotions, Pike attacks one of the Talosians while the Talosian thought Pike was a sleep and attempted to feed him. It takes a real man to attack and bring down a physically atrophied alien. And then the Talosian uses his power of illusion to turn himself into some kind of ape creature, but Pike isn't just angry. He's angry and smart. He doesn't fall for it, and he demands the Talosian turn back to regular form and give him his phaser. Phaser in hand, he blasts at his glass encasement. It doesn't appear to work, but Pike, smart guy that he is, figures it out. The Talosian was only making it look like it was still in tact. When the Talosian lets his illusion down, a huge, gaping hole in the wall is revealed, and the captives escape.

On the surface of the planet, the Talosians catch up with Pike and the women, and after they explore the Enterprise's databanks, they find that humans have a history of hating captivity and, thus, would be a poor choice to start their new race. They allow Number One and the yeoman to beam up, but Pike stays behind to give Vina a chance to choose to come with him. But then, the twist! She doesn't want to come. She would prefer the land of illusions. But why? The Talosians release their illusory powers from her, and it's revealed that the only reason she initially escaped the crash is because all the kings horses and all the kings men were able to put her together again.
More the horses than the men, really.
Pike agrees to let her stay under two conditions: the Talosians give her back her illusion of beauty, and they give her a fake Pike to play around with. Back on the Enterprise, Pike settles back down in the captain's chair one last time. And then the cute yeoman goes and makes things awkward by asking who he would have chosen as his "Eve." Welp... That's why they're no longer the crew.

Overall Thoughts
The story in this episode is pretty great and indicative of the kind of storytelling Roddenberry does in general; the kind of storytelling that we're in for for the rest of the series. It's unfortunate that we don't get to know this crew a little bit more, but, on the other hand, I love the Kirk crew. And Spock just grows and grows. There may be a few things to be desired, but all-in-all, it's the kind of pilot that I, as a Paramount executive, would sign on for at least four seasons.