Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "On Stardates"

When I first set out on this journey, I determined to go through all of the Star Trek canon in chronological order according to mission stardate. Upon reviewing the stardates of the Original Series episodes, something came clearly to light: These numbers are completely random.

There are three numbers to consider when deciding on an order in which to view episodes:
  • Episode Number - This is traditionally recognized as the order in which to place the episodes and they generally correspond to the order of the dates on which they aired. This is the order in which most people might sit down and watch them, but they do not correspond evenly to their given stardates, nor do they even correspond to the order in which they were produced. The biggest discrepancy in episode numbers, however, is the fact that the pilot episode, "Where No Man Has Gone Before", was the third episode to be aired, even though there are clear production differences.
  • Stardate - One might think that the stardate flows in order from episode to episode, but such is not the case. The stardate was originally invented to hide the actual date from the viewer so that we could imagine it to be as far in the future as was logical. Writers of the episodes were encouraged to come up with a random assortment of four numbers and a decimal for their stardates because "Stardates are a mathematical formula which varies depending on location in the galaxy, velocity of travel, and other factors, can vary widely from episode to episode." [sic] Therefore, stardates would never and will never correspond to any actual dates, episode numbers or production numbers because the algorithm is so complex that not even its creator knew what it was.
  • Production Number - This is the order in which the production crew actually put the episodes together. Now, because The Original Series is so episodic (as opposed to other spin-offs such as Enterprise and Deep Space Nine which can be largely serial) not a lot of emphasis was placed on the order in which episodes were made as it corresponds to the date on which it was planned to air. As such, episodes may have been aired "out of order", but it didn't really matter because an entire story including plot and subplots was told and wrapped up in the same hour. It's not uncommon, really, to produce episodes of any series in the order that best suits the efficiency of production rather than the eventual timeline. There are, however several minor continuity issues that can be seen from episode to episode that give the idea of one story being before or after another; things like uniform style, acting techniques, cinematic quality, etc. Specifically, these issues are clearest in the pilot episode which was aired third.
So, here's the point: When it comes to The Original Series (and probably The Animated Series), there is no order in which one can completely depend. When going through any of the series I'm going to use the episode number, but I'm going to make an exception for the pilot episode of The Original Series. Differences in crew and in uniform style suggest that "Where No Man Has Gone Before" takes place, at the very least, several weeks before the given first episode, "The Man Trap", and will, therefore, be treated as such. The fun will begin on Star Trek: Asterisk on January 26 where we will watch the originally unaired pilot, "The Cage" followed by "Where No Man Has Gone Before" and then "The Man Trap". After that, the rest of the episodes will follow by episode number.


  1. "...stardates would never and will never correspond to any actual dates,
    episode numbers or production numbers because the algorithm is so
    complex that not even its creator knew what it was."

    Give it time; some geek will eventually come along and explain the entire algorithm in such a way that it makes perfect sense. Of course, I find this ironically hilarious.

  2. Ha - yeah, I imagine it's been done. Calculations have been made to correspond to stardates, but the only ones I've seen would screw up the order of episodes. I'd be interested in seeing a complex algorithm that explains time relativity in relation to warp speed, etc.


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