Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "The Enemy Within"

Vital Information
Series: The Original Series
Episode: S01E05
Air Date: October 6, 1966
Written by: Richard Matheson
Directed by: Leo Penn

A transporter malfunction splits Kirk into two separate versions of himself: a pansy and a constipated, angsty overractor.

See, usually it's the redshirt that's getting into trouble, but this time it's the redshirt who causes trouble. Fisher took a tumble down on Alfa 177 and got covered in a strange magnetic ore, so that when they beamed him up to sickbay he screwed up the inner workings of the transporter. Well, then they had to pack things up and leave before night came and it became 130 degrees below zero on the planet's surface. Kirk takes it upon himself to go up first... but the transport takes a little longer than normal.

After Kirk leaves the transporter room, Kirk enters the transporter room. Evil Kirk, that is. It's immediately apparent that this new Kirk is evil by the tone of the music, the angle of the camera and the guyliner. (Give 'em a break, it's the 60's). Evil Kirk runs amok around the ship before the transporter malfunction is discovered. He demands liquor from Bones, attempts to assault Yeoman Rand and generally goes around making angry faces.

By this time, Good Kirk has changed into his fatsuit so the two are now more easily distinguished. Also, Spock confronts him about the actions of Evil Kirk thinking it was him, and Good Kirk swears he didn't do anything. Eventually, after talking to Rand, they figure out there's an intruder on board. To make matters worse, Scotty figured out what was wrong with the transporter by beaming up a space dog.
AKA The costume department's mascot.
Evil Kirk grows more and more wild, but Spock and Good Kirk figure that he'll eventually end up in Engineering. They go after him, a fight ensues and Evil Kirk takes out a transporter ionizer just before Spock takes him down with a neck pinch. And this makes it impossible to bring up the away team on the planet that's about to freeze them.
And here we see George Takei in his natural habitat.
Surrounded by men under blankets.
Scotty finally believes he's repaired the transporter, but he needs a test subject. And there just happens to be a space dog. So they put the space dog on the transporter and beams him out and back in... and he dies. Spock insists it's because the dog didn't understand what was happened and was in shock. But clearly Kirk would survive because of his superior intellect.

Back in sickbay, Good Kirk sits and ponders his decision while looking over his recovering evil half. Being the trusting, altruistic and naive guy that Good Kirk is, he lets Evil Kirk go... and Evil Kirk immediately tries to take over the ship. Unfortunately, Evil Kirk is not able to handle the strain of living without his good half, so he collapses and they bring Evil Kirk into the transporter room with Good Kirk who gives him a hug and they step onto the transporter pad. They beam him up and back in... And he's saved!

Immediately, Kirk commands Scotty to beam up the away team, and they survive with only minor frostbite. Nothing that can't be fixed.

Overall Thoughts
This episode takes a classic sci-fi concept, that of exploring two halves of human nature by literally splitting a character in two, and makes it Star Trek's own classic story. Sure, there are things left to be desired, such as the William Shatner School of Acting, but the issues brought to light by the concept are more than enough to make up for it. Our "good" halves cannot survive, cannot function without our "evil" halves. They work in tandem to make a well-rounded human being. Beautiful episode, this one!