Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - What is Mudd's Little Miri Made Of?"

Live from Tampa International Airport, it's Friday evening!

That's right, kids. I'm literally about to get on a plane to jet off to Seattle - the magical land of rain, Starbucks, and Microsoft. But before I leave, I want to make sure you guys have something to keep you occupied. This week, the Captain and I watched our next set of episodes from The Original Series: "Mudd's Women", "What Are Little Girls Made Of?", and "Miri". It was definitely ladies' night last night. Looking for the audio goodness? Well, it's right here, of course.

Also, be sure to stay tuned later when I post the Aftermath, in which Steve and I build a plotline with our BARE HANDS. Have fun!