Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - The Enemy Within Charlie X's Naked Time"

How about a nice game of chess?

No? Then how about a really AWESOME week of Star Trek: Asterisk instead?! Because that's what we've got for you today! This week, we continue our "trek" (see what I did there?) into The Original Series with three new episodes: "Charlie X," "The Naked Time," and "The Enemy Within." Take a listen as I've finally kicked the weird congestive crud I've had for the last couple of weeks, and Steve continues to somehow manage to deal with my shenanigans as they accelerate back into warp speed! You'll be able to find all the delicious audio goodness here.

Also, stay tuned later this weekend for another round of the Weekly Aftermath, and enjoy!