Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - The Terror of the King's Menagerie"

While the Captain is taking a break down on the holodeck, I thought I'd go ahead and do something productive. Like posting this week's live Star Trek: Asterisk episode!

This week, Steve and I continued our dive into The Original Series with "The Menagerie, Part 2," "The Conscience of the King," and "Balance of Terror." Fill your ear holes with all the insanity by finding it here.

Later today, I'll toss the Aftermath your way. Plus, don't forget to be on the lookout for Steve's written reviews over the next couple of days. Have fun, you crazy kids!

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