Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - The Terror of the King's Menagerie"

Well, I got distracted down on the holodeck yesterday, but as promised (even if delayed), it's a podcast!

Listen to Steve expertly analyze (as I blather on and spout nonsense) this week's The Original Series episodes "The Menagerie, Part 2," "The Conscience of the King," and "Balance of Terror." We've replicated the soundwaves and you can find them here.

Don't forget - more reviews are coming your way in the next couple of days, but "The Menagerie, Part 2" is up now. And be sure to join us next Thursday at 6PM Eastern for our LIVE show! Until then, keep your sensors locked here, and be sure to have an open channel to #StarTrekAsterisk on Twitter.

EDIT: After talking with the Captain (and after he did some research for his written reviews), he determined that some of the false speculation we had about the Romulan/Human War while watching "Balance of Terror" was actually covered in Star Trek: Enterprise, so... Our bad. However, Steve fixed this in his written review. So go read it, already!