Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "The Alternative Factor"

Vital Information
Series: The Original Series
Episode: S01E27
Air Date: March 30, 1967
Written by: Don Ingalls
Directed by: Gerd Oswald

After the whole universe blinks out for a second, the Enterprise meets Lazarus who claims to be the reason. And then he goes crazy.

While trekking along in space and examining an uncharted planet with nothing on it, the Enterprise suddenly experiences a moment of "non-existence." And then suddenly there are things on the planet. Well, before they can check out the things, they report to Starfleet and Starfleet says that the non-existence was felt throughout all of known space. The admiral says that the uncharted planet the Enterprise was over was the epicenter of the event, so he is, therefore, ordering all ships to evacuate the system. Except for the Enterprise. Just because they're there, it is now their task to examine the event and prevent it from happening again. It's just another case of them being at the wrong place at the right time.

So, they go down to the surface. A good place to start, they figure, is by examining the objects that just suddenly appeared out of nowhere. So when they find the thing, it turns out to be some sort of vessel. Tiny, but effective. While they're distracted by it, Lazarus shows up behind them and madly calls out for help as if he's being chased down by a bear. And then he faints, falling down off of a huge boulder. Which makes me think maybe he ate one too many mushrooms.
Lazarus claims to be pursuing a "creature" - some kind of monster who aims to destroy him. Meanwhile, they bring him back to the ship to patch up the gash in his head. And then he goes into another acid trip and his bandage disappears and he's fine. Then he walks around the ship, goes into another trip and the bandage reappears. And Bones is all like WTF! It's pretty clear to the audience at this point that Lazarus is clearly doing some kind of double-persona type of thing.

Well, finally Kirk finds out that some of the information that Lazarus had been supplying was a lie, so he confronts him about it. Lazarus then finally gives up the truth: that he's a time traveler. And the planet below is his home in some other time. The ship he was in travels through time, space and dimension and there is an antimatter version of himself from another universe that, if he comes in contact with him, will destroy all off both universes. The ship acts as a safe conduit for them to pass through and interact without blowing things up. So what do they do when they meet each other there?
Well, as any good Trekkie knows, the dilithium crystals are used to regulate the flow of antimatter in the warp core. It is, therefore, perfect for evil Lazarus to get his ship working and fight his good twin. And that's when he plots to steal the Enterprise's dilithium crystals. He does so by cutting into some kind of panel in engineering that smokes the engineers out thereby allowing him to go in and steal. He grabs the crystals and transports down to fix his ship.

BUT WAIT! Kirk foils his plans by going into the ship before Lazarus is ready. In doing so, he depletes the dilithium crystals and enters into the antimatter universe! When he's there he meets antimatter Lazarus for, officially, the first time. He explains everything that's going on and then requests Kirk's help to defeat Lazarus. The only way they can do it is by forcing him into his ship before he's ready and destroying the ship so that both Lazarii are stuck in there forever. That way there will no chance of the two coming into contact without protection.
Get it?
So Kirk caries out the plan almost flawlessly (I mean, he attempts to sneak up on Lazarus, but that doesn't quite work out). And they are trapped for eternity in the space between dimensions. The blinking out effects end and the universe is saved. In the end, the bridge officers are left to ponder the question: "What of Lazarus?" What of Lazarus, indeed?

Overall Thoughts
This is one of those heavy sci-fi stories that depend on a lot of faith in the fake science of other dimensions. But, in the end, it tells the story of a man who is willing to sacrifice himself for the good of the universe. Two universes, actually. That is a timeless tale. Sacrifice for the good of others is the ultimate virtue. Thumbs up from this guy.