Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - The Squire of Galileo on Shore Leave"

As someone who is apparently in need of some shore leave myself (or maybe just sleep, since I'm saying all kinds of silly things), I thought I'd go ahead and give you folks something nice - this week's live show!

This week, our episodes from The Original Series are "Shore Leave," "The Galileo Seven," and "The Squire of Gothos." Come along for the ride as we join the crew of the Enterprise for some exceptional hijinks. Access the data stream here.

Stay tuned later this week for the Aftermath, along with Steve's written reviews. And hey, you should be watching along with us LIVE every Thursday at 6PM Eastern! Until then... go watch Star Trek, already!