Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - Tomorrow's Arena is Yesterday's Court Martial"

Now that I've successfully been tripped up by the time change and had to update the ship's chronometer, how about a podcast?!

Join us this week as we venture into The Original Series with three more episodes: "Arena", "Tomorrow is Yesterday", and "Court Martial". Be sure to take a listen in the background as we have a visitor (or stowaway) on the bridge. You can find the evidence here.

Also, check the rest of the blog to find Steve's written reviews, keep your eyes on @GreenAsterisk and the #StarTrekAsterisk hashtag on Twitter, and be sure to be here on Thursday at 6PM Eastern for the live show. Until then... Enjoy!


  1. Wait... Why wasn't the chronometer set to change automatically??


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