Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

The Dead Phone Chronicles: Part 2

[Last week on The Dead Phone Chronicles.]

This week I wanted to take a picture of something, but couldn't. It was a sticker on a box indicating that the box was ready for shipment. It said "Ok to Ship," and I thought my friends on Tumblr would get a kick out of it. Alas, I instinctively put my hand to my pocket and realized it was empty. Things like this, however, happened less and less often throughout the week. After around fifteen years of carrying some kind of cellular device, it took only a little over a week to learn that I don't have it anymore. And I'm still okay with that.

Another great achievement in cellular technology was announced this week. Not surprisingly, it was from Google. Their Project Glass came out of the labs and into the public, first with Sergey Brin wearing the computerized eyewear to a charity event benefiting blindness, and then with a video released all over the Internet. I have to admit that if the Project Glass glasses were available to the public, I would probably be saving up for them instead of a Galaxy Nexus, but, as it is, I'm not going to complain, because the Nexus is not that far out of my reach.
Now available for all races!
Project Glass is meant to bring people back out into the world instead of sitting at their computers or looking down at their phones. It gives you notifications that you glance at out of the corner of your eye instead of having to pick up and unlock a device. This is something with which I can totally get on board. Don't get me wrong; I love it when I have a phone. I love to look at something on a screen and be able to share it with the people in my immediate vicinity. And maybe the Project Glass glasses would be able to somehow sync to a hand-held screen for just such an occasion. But, as they stand, I am totally on board with technology that is inherently more instead of less social. For more on Project Glass and my reactions to other people's reactions to it, take a look at the post I made on Tumblr.

Today I'm riding in a car with Zack. It's a two hour drive to Orlando and look what I'm doing - writing a blog post. I have not yet paid for a month's coverage of cell service on my Chromebook, though, so how am I accessing the Internet in the car? Well, Zack got a new phone yesterday. It's the new Windows Phone, the Nokia Lumia 900. Apparently, it's not widely available until Sunday, but he got it on pre-order. Along with this phone, he signed up for Internet sharing, so I'm stealing his wifis. And the excellent battery life on the Chromebook assures me that I'll have plenty of power for the entire trip. I'm not jealous of his phone. Not at all.
When my paycheck came in, I set aside $50 of it for my new phone. If I can do that every week, then this'll only last six weeks. And if some generous philanthropist decides to donate to the cause, it'll be even shorter. Until then, mourn not the death of my phone, but rather rejoice that I'm still connected.

Saved so far: $50; 16.67% of $300 goal.

[Read part 3]