Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "The City on the Edge of Forever"

Vital Information
Series: The Original Series
Episode: S01E28
Air Date: April 6, 1967
Written by: Harlan Ellison
Directed by: Joseph Pevney

Bones goes on a drugged rampage through time and Kirk and Spock go to find him and fix history.

While traveling over the planet Gateway (which is not named in the episode), the Enterprise experiences turbulence while passing through time distortions. The turbulence knocks out Sulu, so Bones comes in with some cordrazine and wakes him right up with just a couple drops. Unfortunately, the turbulence pushes Bones to accidentally inject the entire hypo into himself. The high dose of the "tricky" drug makes him go insane and run off the bridge, overtake the transporter technician and beam down to Gateway. So Kirk, Spock and the whole team is forced to follow.

While they're looking around on the surface, they find The Guardian of Forever. It's a big arch-like thing that talks and acts as a portal through time. Also, it's very cryptic. Apparently it's been around since before our sun and has been waiting all this time for a question. So Kirk poses one to it: "Are you a creature or a machine?" And it answers: "I am both. And neither." So Spock gets tired of the riddles and says "screw this!" while proceeding to study it with a tricorder.
Meanwhile, Bones runs out into the open and is subdued by a Vulcan neck pinch. So he's asleep, which means everyone else can turn around and be distracted by The Guardian of Forever. While they examine the arch, Bones wakes up and jumps through it! Well, after that Uhura suddenly says the Enterprise is no longer there. In fact, all of Starfleet is gone. Whatever Bones did, it changed the entire future. It is now Kirk and Spock's task to go back in time and fix whatever Bones changed.

Unfortunately, for as advanced a thing as the Guardian is, it can't get a good lock on where Bones ended up, so Spock has to make his best guess. And they end up a few weeks in the past from where Bones went. It's Depression-era America, so the first order of business is to act like a bum to fit in. How do they do that? By stealing clothes and finding shelter at a soup kitchen.
I swear, they were on sale.
The soup kitchen is run by one Edith Keeler. She's very unassuming, really, but she has lofty dreams of a Utopian future where there are no wars and men fly through space in starships. Naturally, Kirk is immediately enamored by her and gets a job at her soup kitchen. With the money he earns, he's able to buy Spock some parts to make a computer to translate some time readings he took while jumping through the Guardian.

Meanwhile, Kirk is falling in love with Edith Keeler. Which is unfortunate, because Spock finds out that she is the fork in the timeline. When Bones arrives, he's going to save her from a car accident and she'll go on to start a massive pacifistic movement that makes America late in entering World War II, thus allowing Germany to finish the H-bomb and take over the world. Kirk is mortified that in order to save the world, Edith Keeler must die.
"Did you know that in French the word for 'orgasm'
translates literally as 'the little death'?"
Well, finally Bones shows up and runs amok through the Depression. Some bum finds his phaser and accidentally kills himself. Bones thinks he's either hallucinating or being set up in a trap. Half delusional, he finds his way to the soup kitchen where Edith takes him in, feeds him and cares for him. The effects of the drug finally wears off and Bones walks around, still convinced he's hallucinating, until one day he spots Kirk crossing the street with Edith Keeler. Kirk goes to greet him with Spock. Edith, lagging behind, starts to cross the road again. A truck comes along unusually fast. Bones goes to save Edith. Kirk holds him back. Edith Keeler dies. The world is saved. Yay?

History corrected, the Guardian brings them back to their own time where Scotty and Uhura are waiting. As is the Enterprise and all of Starfleet. The Guardian offers his talents to help Starfleet explore history, but Kirk doesn't care. He just watched the love of his life get hit by a truck. Leave him be.

Overall Thoughts
It's another story of personal sacrifice. This time of a completely different nature. Really it's Kirk's own fault. He needs to stop falling in love with women from the past. They're only trouble. The story told here ends up being the format for several time travel stories in several franchises to come. It's good to know that this episode of Star Trek had such an effect on sci-fi writing.