Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Metamorphosis"

Vital Information
Series: The Original Series
Episode: S02E09
Air Date: November 10, 1967
Written by: Gene L. Coon
Directed by: Ralph Senensky

In an effort to save the life of Commissioner Nancy Hedford, Kirk and some of the crew take the Galileo shuttlecraft and are pulled down to a planet by an energy force where they find one Mr. Zephram Cochrane!

Kirk, Spock and McCoy are transporting Commissioner Hedford back to the Enterprise while Hedford whines and moans about not being properly prepared for the illness she contracted while delegating a war at Epsillon Canaris III. Frankly, I don't know how she was delegating a war. Seems to me, the only way she could stop a war is to unite the two factions against her.

In any case, Bones is there to save her life. Except before they can get to a proper facility, an energy being shows up and pulls the shuttlecraft down to an unknown planet. Which is very inconvenient to the dying Commissioner, and especially to those who have to hear her complain about it. Also inconvenient is the fact that nothing is damaged on the shuttle, but nothing works. That's when they meet Cochrane and he explains that there's some kind of dampening field that prevents technology from working on this planet. He, however, denies any knowledge of the gaseous energy being that brought them down. Which is a big fat lie.
'Cause that's just the kinda guy he is.
Kirk pushes for more information, and eventually he learns that this guy is actually Zephram Cochrane, inventor of the warp engine. The guy for which schools have been named and statues have been carved. The guy who made first contact with Vulcans and started the Warp 5 engine project that ended up in the Enterprise NX-01. The same man who moved to Alpha Centauri, but when he was old and knew he wanted to die in space, jumped on a ship and set course for random. Zephram finishes the story with a wild tale about finding The Companion, the energy being on the planet, who made him young again and kept him alive all these years.

But he was getting lonely after 150 years, so The Companion thought it would be a good idea to get a few new humans for him to play with. Apparently she hadn't counted on one of the humans being fatally ill. Zephram talks to The Companion to see if she can help Hedford, but she can't. While they're communicating, Kirk notes that the way they're talking is kind of the way lovers might. Or at least good friends.
Because it's totally normal to completely envelop people.
Meanwhile McCoy has discovered that Spock was knocked out by The Companion who proceeded to sabotage the shuttlecraft. Well, now it's pretty clear that The Companion really wants them to stay. But they can't! The attack has given Spock an idea on how to disable The Companion, but Cochrane doesn't want to hurt her. But then Kirk plays his personality card and talks him into it. Leaving Cochrane feeling like a Judas goat. When Cochrane calls her out, Spock uses the device on The Companion, but it only pisses her off. She then turns attacks Kirk and Spock, only stopping when Cochrane begs her to.

Force having failed, their next tactic is to attempt to communicate with The Companion. Spock modifies a universal translator to pick up her language and the first thing they find out is that she is, indeed, female. This kind of freaks Cochrane out a bit, because he had no idea she was into him THAT way. Kirk tells The Companion that Cochrane needs to be challenged - he needs to get off the planet and socialize with others of his own kind. Keeping him here is harming him. So eventually The Companion comes up with a great idea.
Wait, hold on... Can a companion regenerate, too??
She inhabits the body of Commissioner Hedford. In that way, the sickness won't affect Hedford and the Companion can still be with Cochrane without it being weird. The only catch is that The Companion still can't leave the planet - she has a sort of symbiotic relationship with it. Cochrane agrees to stay with her, and she allows all the technology to work again. Kirk hails the Enterprise and they're on their way to the next adventure.

Overall Thoughts
I think this is a rather fine ending to the Cochrane saga, even though it is the very first time we've ever seen him, technically. It's worth noting that in Star Trek: First Contact Cochrane doesn't at all look his age. This has been explained by the fact that they had just come out of a thermonuclear war and the radiation has affected his appearance. He was actually around 35 years old in the movie despite looking 50. When The Companion rejuvenated him, she gave him back all the youth and vitality that he never had on post-WWIII Earth. And now he gets to live a normal lifespan with the woman he, presumably, will love. Huzzah!