Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - The Metamorphosis of Mudd's Catspaw"

Ladies and gentlemen, due to some miraculous engineering on my part, we've upgraded our warp engines and can crank this baby up to warp 9 - so we have this week's Officer's Lounge ready NOW!

This week, the Captain and I come across some old acquaintances in three episodes from The Original Series - "Catspaw", "I, Mudd", and "Metamorphosis". Fire up your transporter beams and lock them on here.

Stay tuned later this week for the Aftermath, along with Steve's written reviews. Plus, don't forget that Hailing Frequencies Are Open! Call us at 513-ASTRISK (278-7475) with all of your Star Trek questions, and we'll answer them on the show! Finally, don't forget to join us next (and every) Thursday at 6PM Eastern for the live show. Now beam those bits aboard and get to listening!