Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - The Deadly Journey to Friday"

Chief Engineer's log, stardate 2012.118. Today, the captain and I reviewed three more episodes of The Original Series, I've edited the live show, and am... oh, hey guys! Check it out - it's a new episode of Star Trek: Asterisk!

This week, we venture on with three fresh episodes from The Original Series: "Journey to Babel", "Friday's Child", and "The Deadly Years". Access the log of our journey here.

Stay tuned tomorrow for the Aftermath, later in the weekend for Steve's written reviews, and the live show again next Thursday at 6PM Eastern. Plus, don't forget that Hailing Frequencies Are Open - call us with any of your Star Trek questions at 513-ASTRISK (278-7475). Until then... Live long and prosper! \\//_