Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - Immunity from the Action of Triskelion"

SHAZBOT! After dealing a technical glitch during yesterday's live show (and by technical glitch, I mean I hit the wrong button), I was able to fully recover so we could bring you guys another episode of Star Trek: Asterisk!

Steve and I continue our meandering this week with three more episodes from season 2 of The Original Series: "The Gamesters of Triskelion", "A Piece of the Action", and "The Immunity Syndrome". Tales of our journey will be regaled upon clicking here.

Be sure to stay tuned later this weekend for the Aftermath, plus Steve's written reviews. Also, remember that HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (278-7475), so call us and leave us wonderfully Trekky messages that we may just play on next week's show! Until then, remember: