Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - Immunity from the Action of Triskelion"

The last couple of days, I've felt seriously drained. It's almost as if there was some kind of incident with a giant spaceborne amoeba that sucked all my energy dry... But I've got just enough left to bring you guys a new episode of Star Trek: Asterisk!

This week, the Captain and I trudged through three more episodes from The Original Series: "The Gamesters of Triskelion", "A Piece of the Action", and "The Immunity Syndrome". Discover the delicious bits here.

Don't forget to stay tuned for Steve's written reviews later this week, and be sure to join us next week for the live show. Also, HAILING FREQUENCIES ARE OPEN - call us at 513-ASTRISK (278-7475) and leave us a message with your Star Trek questions or comments. Until then... I think I'm gonna go take a nap and recharge.