Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - The Ultimate Omega Name"

We had a time getting sobered up, but we did, and we put together a pretty damn good show, so let's do this! Here's a new episode of Star Trek: Asterisk!

This week, Steve and I produced our penultimate show for season 2 of The Original Series, watching "By An Other Name", "The Omega Glory", and "The Ultimate Computer". You can head over here to find the crispy bits.

Don't forget to go back and check out Steve's write-ups from this past week's episodes. Plus, join us this Thursday for a slightly shorter live show as we close out season 2. Also, remember that HAILING FREQUENCIES ARE OPEN - call us with your questions or comments at (513) ASTRISK (278-7475). Until then... get to listening! There's a show tomorrow!

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