Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Day of the Dove"

Vital Information
Series: The Original Series
Episode: S03E07
Air Date: November 1, 1968
Written by: Jerome Bixby
Directed by: Marvin Chomsky

It's Klingons vs Federation in a battle on board the Enterprise brought on by a mysterious, sneaky hate-eater.

So the Enterprise is called to a planet to check up on a Federation base. They get there and... nothing's there. No sign of any station from anyone, least of all Federation. And then SUDDENLY KLINGONS! They show up in orbit, beam down and claim that the Enterprise has damaged their ship. But Chekov can't find any damage to their ship. Doesn't matter, 'cause the Klingons still believe it's damaged. And they want the Enterprise. Meanwhile, some kind of energy being follows along.

The Klingons pretty much take over the landing party and force them to beam them up, but Kirk is crafty and orders them to be locked in transit so they can prepare to bring them to the brig or whatever. Doesn't matter, 'cause once they're on the ship they kinda take control, anyway. Just like true Klingon warriors! Kang, the Klingon captain, brings the rest of his crew on board including his wife. All of them quickly take over about half of the ship. Meanwhile, some kind of energy being follows along.
When the Klingons and Federation folk confront each other, their weapons and random objects in the room turn into swords. They're being forced to fight brutally with old fashioned weapons. Which, if this was an HBO program, would get really bloody. En lieu of screen blood, however, we just have Bones explaining that everyone is healing a lot more quickly than they should. Which, presumably, is the work of some kind of energy being following along.

Meanwhile, Kang and his Krew take over engineering because why not? And Chekov goes a little crazy and thinks he had a brother who was killed by Klingons, so he goes off on a vendetta. He finds Kang's wife and nearly rapes her, except that Kirk and Spock come along and stop him. So they send Chekov away and now Kang's wife is just hanging around as a sort of prisoner of war. Meanwhile, some kind of energy being follows along.
Is that... is that thing following us?
They finally spot it and, with the Klingon female listening in, they work out that this being feeds on the Klingon/Federation hatred of each other. It's spinning the Enterprise out of control, forcing people to fight with swords and healing them so that they're trapped in an eternal battle. Now all they have to do is make peace with the Klingons. Which means getting into engineering. Which means using dangerous intra-ship transporting. Which happens to work perfectly.

Kang refuses to believe Kirk at first, but then his wife chimes in and begs him to believe Kirk. He's still dubious, but then the energy being shows up in engineering where everyone can see it. It's really just being careless now. Kirk points up at him and then Kang understands. They starve the being by being happy with each other. They have an awkward laughing session and the being eventually leaves! And the day is saved!

Overall Thoughts
This episode gives us a greater insight into the relationship between humans and Klingons and it actually positions Klingons as more of a noble warrior race than merely belligerent. There was also a little bit in the end there where Kirk says that this energy being may be responsible for a lot of unnecessary fights, but I think I'd rather believe that humans are just idiots sometimes. Thumbs halfway up!